About Us

Cereal Partners Worldwide (CPW S.A.) was founded as a joint venture between General Mills Inc. and Nestlé S.A. to produce and sell ready-to-eat breakfast cereals worldwide outside the United States and Canada. It leverages the strengths of its two partners.

Headquartered in Lausanne, Switzerland, Cereal Partners Worldwide has 16 factories and employs over 4000 people all over the world.

CPW has a strong portfolio of over 50 brands -including the Fitness® franchise, Cheerios®, Chocapic® and Nesquik®– with sales in over 140 countries worldwide.

The company has a track record of strong volume growth, as well as sales and market share development.